Client Wedding — It is Time to Mix the very best associated with Online Purchases Along with In- Store Shopping
December 12, 2020 Business
Interactive digital signage offers brick-and-mortar retailers the opportunity to rekindle their relationship with the growing quantity of online shoppers.
I must admit it. I am an average guy. I don’t really like to go shopping, and I try to find every chance I arrive at consolidate shopping expeditions and eliminate trips to the store.
So a couple of years ago, when I really took the chance presented by Amazon.com and other sites to look online – particularly at Christmas time – I was overcome with cheer, that’s holiday cheer, because this i’d like to minimize the drudgery of the summer season and focus more on faith, family and friends.
Still, even although convenience and simple online shopping has made my annual holiday shopping less time-consuming and exhausting, I’m left with a nagging feeling that I am missing something -something critical that I can only just experience if I really make the time to shop at brick-and-mortar stores.
Upon reflection, that something is actually four extremely important “somethings” which make us who we’re as humans, namely the satisfaction of touching, tasting, hearing and smelling. ShoePalooza Sure shopping on the net can deliver a variety of images-from cheerful holiday online catalog type shots to the full, 3-D fly-around of merchandise I’m evaluating-to satisfy my visual sense, but think about the straightforward experience of holding something in my hand and evaluating it in a quite personal way with all the current other senses an on the web image can’t satisfy?
Imagine if I could have the best of both worlds? Imagine if I could have the convenience and simple locating merchandise online and also have the in-person shopping experience that lets me squeeze the produce, taste the cookie, smell the evergreen and listen to the din of shoppers hurry about by themselves expeditions?
Apparently, I’m not the only person asking those questions. Several new reports from Aberdeen Group, sponsored by HP, suggest in-store technology, like digital signage, point-of-sale systems and kiosks, brings the capability of online shopping to the retail space, to complement the in-store shopping experience.
However, 76 percent of 100 senior retail executives from apparel, grocery and shops surveyed by Aberdeen Group report not possessing the technology or business processes to utilize Web, catalog or special orders from their stores.
In line with the reports -“The Customer Connected Store: 2011 Store Operations Automation Best Practices” and “Retail Network Optimization: A Strategic 21st Century Enabler”-fully one-third of the retailers surveyed said they are likely to invest in kiosks that help give shoppers the knowledge of online shopping and the capacity to check inventory whilst in the store.
The reports also identify why retailers must certanly be willing to recreate an element of the internet shopping experience for customers. The researchers found that retailers who give customers the capacity to do such things as place Web or catalog orders in the store are “1.4 times more prone to see higher than 80 percent customer care in stores” than retailers that don’t achieve this, a press release announcing the surveys said.
The bottom line: interactive digital signage technology offers retailers a wide variety of advantages, not the least of that will be touch-screen usage of the Web to support such things as in-depth product information, inventory checks and catalog purchases.
If retailers follow-through and actually invest in interactive digital signage and kiosks, I am aware I’d be likely to come back to brick-and-mortar retailers for more of my each day and holiday shopping, and I bet an incredible number of others like me would, too.